A launch with direction

A game launch expressed through crafted miniature worlds and a deliberately focused message.

A launch with direction — game campaign
Product
Mobile game
Direction
A focused game launch
Formats
Game product studies / launch assets

Give the launch a clear direction.

A mobile game preparing for launch. The concept looks for a focused visual hook before introducing additional messages or markets.

The creative direction

Miniature game objects are photographed with the restraint of a luxury product campaign. A companion material study explores another entry point into the game world.

The next experiment

Compare the product promise, the first impression and the call to action. Agree the audience and relevant app events before producing the next variation.

Game launch campaign — companion image
Companion visual · Original creative direction

Another direction
to explore.

Back to all work

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