A clear way
to move forward.

Northlane Growth is an independent performance marketing agency for app and game businesses. Our approach is designed to turn fragmented campaign information into clear commercial decisions.

Illustrative strategy workspace

Your product.
Our shared focus.

App businesses and game publishers building a sustainable acquisition programme.

Clear responsibilities, useful communication and connected evidence make it easier to decide where to invest attention next.

Let’s meet your product

From the first question
to the next experiment.

  1. 01

    Understand

    Agree on the product, audience and valuable action.

  2. 02

    Build

    Connect the creative idea, campaign and measurement.

  3. 03

    Learn

    Review the evidence and shape the next experiment.

Your accounts. Your ownership.

Keep advertising accounts, creative assets and product data under your control, with access agreed around the work.

A useful question comes first.

Every creative or media experiment should help the team decide what to do next.

Evidence needs context.

Read campaign signals alongside the product experience, market and measurement limitations.

A few things
worth knowing.

Which channels are included?

The service covers Meta Ads across Facebook and Instagram, Google App campaigns, creative planning and measurement. The scope is agreed for each engagement.

Do you work with both apps and games?

Yes. Campaign planning adapts to the product: subscriptions, purchases, retention and player behaviour require different goals and creative ideas.

Can you guarantee a return on ad spend?

No. Results depend on the product, market, creative, measurement and budget. The approach is to agree realistic goals, test carefully and review the evidence.

Who owns the advertising accounts?

Our working model keeps accounts and assets under client ownership, with access granted to the agency for the agreed scope.

How do engagements start?

Begin with a product brief. Align on the goals, review available data and account access, then agree the scope, timing and fees before launch.

Good growth starts
with a good conversation.

Tell us about your product.
Let’s find the next move together.

Build your growth plan